Hao Fun

Branding, Web Design | Client: Hao Fun LLC

November 2016—January 2017
Create a brand identity, marketing collateral, and website for
an e-commerce platform.
Logo, business cards, marketing slips, website look and feel, social media GIFs
Hao Fun is an e-commerce platform that gives creatives from Taiwan an opportunity to gain international exposure by selling their products to an American audience. As the only designer working for Hao Fun, I faced the unique challenge of being responsible for creating all the visual components for an emerging brand.

Visual Identity

Hao Fun sells a range of designed goods—from quirky candles to high quality porcelain mugs. The founder and I agreed that the logo should reflect the "fun" in its name and the handmade aspect of many of its products. I rounded out a thick, sans serif typeface in the company’s pink and then added a dashed line around the letters in HAO FUN’s secondary color to give the logo the cute, approachable look we were going for.

Marketing Collateral