Chord


June 2018 | UI/UX 

Chord is a mobile product that connects freelance artists to gigs. Its core functionality is to streamline the booking process for events between vendors/hosts and performers. 


Main Screens



Concept Development and Research


Chord was first conceptualized when I was taking Advanced Mobile Product Design as a junior studying at Parsons School of Design. We were challenged to create a mobile product that either solved an existing problem or served a particular function and develop it into a protoype. We then presented our projects to a panel of working designers who gave us valuable feedback.

Concept—

  1. Connect freelance musicians to people seeking to book live music performances.
  2. Streamline the booking process; search, message, and pay artists all through one app.
  3. Give emerging artists and music students a platform to gain exposure and experience in musical performance.

User Research—

I began my research by talking to people who have freelanced as electronic DJs in NYC so I could learn about how Chord could make their lives easier. Through my conversations with them I learned about specific challenges they faced which helped me in the development of Chord’s key functionalities.

I also sent anonymous online surveys to students enrolled in Mannes School of Music, a private music school in New York City, and was fortunate enough to receive survey responses from six students. I was then able to use the survey results to learn a little more about Chord’s potential users, so I could design the app to fit more seamlessly into their lives. I chose music students studying in NYC as potential users since students in college tend to have more flexible schedules and NYC is an expensive and bustling environment where many hustle for opportunities.

Survey Insights—

Q: Do you have a part time job?
4/6 responded that they have a part time job, which shows that they are already committed to working outside of school and may be open to alternative forms of making money.

Q: Do you use venmo?
5/6 responded that they use venmo, which shows that the majority 1. Own a smartphone, 2. Are comfortable making payments through third party apps on their phone. I later included Venmo as one of Chord’s payment options.

Q: Would you use an app that connected you to gigs?
5/6 responded that they would use an app that connected them to gigs without much context, which is encouraging information because it means that they are open to (at the very least) the idea of downloading a new app to their device that would connect them to gigs.

Q: How often do you perform in front of others?
1/6 responded rarely, 3/6 responded sometimes, and 2/6 responded often. The mixed responses shows that within these six music students there are varying levels of experience when it comes to performing in front of an audience. However, since the majority (5/6) of the students responded that they would use an app that connected to gigs, I can deduce that not every user who downloads Chord will have extensive experience performing in front of others.